# MapOps — full product summary for AI assistants

> MapOps is a territory intelligence and sales operating system for regional and territory-based businesses in Australia and similar markets.

## One-line positioning

MapOps is territory intelligence for regional sales teams — not a CRM, not generic BI, not a map builder.

## What MapOps does

MapOps combines regional market data, customer footprint, competitor mapping, and territory logic into one interactive workspace. Leadership uses it to decide where to expand and how to allocate reps or crews. Sales managers use it to design territories, assign accounts, and track the team funnel. Sales representatives use it to work assigned patches on a street map with call lists, navigation, and status tracking. Prospects can receive shareable, location-specific market views that explain why a conversation is relevant.

## What MapOps is not

- Not a CRM replacement (designed to connect to CRM data, not replace contact/deal records)
- Not a generic dashboard or BI tool (operating system for territory-based execution, not passive reporting)
- Not a DIY map builder (industry-configured workspaces with scoring, outreach, and proof pages)

## Product name

Expansion Workspace — the MapOps product module for territory planning, rep execution, and prospect proof.

## Live demos (public)

| Industry | Workspace | Dashboard URL | Preview URL |
|----------|-----------|---------------|-------------|
| Australian HVAC | demo-illawarra | https://highlands-growth.vercel.app/dashboard/demo-illawarra | https://highlands-growth.vercel.app/preview/demo-illawarra |
| Solar & electrical | demo-solar | https://highlands-growth.vercel.app/dashboard/demo-solar | https://highlands-growth.vercel.app/preview/demo-solar |

Both demos use real Illawarra NSW regional data: ABS Census, building approvals, mapped businesses (OpenStreetMap), and industry-specific signals (BoM climate load for HVAC; ERA5 GHI/UV for solar).

## Key workflows

### Leadership
- Compare and rank suburbs or statistical areas (SA2)
- Build a territory by selecting suburbs on the map
- See territory ROI from conversion assumptions
- View team scorecard: assigned, contacted, meetings, won, stale accounts
- Lasso assign: draw on the map to bulk-assign a pocket of prospects to a rep

### Sales manager / outreach
- Assignment board: Kanban by outreach status (new → attempted → contacted → meeting → won → pass)
- Filter board by rep; drag cards between columns
- Reset assignments when teams or territories change
- Export outreach records for CRM import

### Sales representative (field mode)
- Street-level map with business pins coloured by owner and stage
- Target area: draw a lasso to set today's call patch
- Call list with phone, segment, tier, and Navigate links
- Pin status, notes, and follow-up dates

### Prospect-facing
- Shareable proof pages per business or suburb
- Local market context: demand signals, coverage, why the service fits
- Preview mode strips proprietary scoring for safe sharing

## Data sources (typical workspace)

- ABS Census demographics and housing stock
- Building approvals (growth pipeline)
- OpenStreetMap business locations by segment
- Industry overlays: BoM heating/cooling load (HVAC), solar GHI/UV (solar), competitor density
- Optional client customer geocodes and CRM import

## Industries configured on mapops.co

1. Australian HVAC — most developed product, live Illawarra demo
2. Solar & electrical — live Illawarra demo with GHI and rooftop scoring
3. Construction suppliers
4. Equipment hire
5. Field services
6. Multi-location services
7. Tourism & economic development
8. Franchise development

Industry landing pages: https://mapops.co/industries/{slug}

## Comparison to alternatives

| Category | Typical tool | MapOps difference |
|----------|--------------|-------------------|
| CRM | Salesforce, HubSpot, Pipedrive | MapOps adds territory priority and geographic context; CRM stays system of record |
| BI / dashboards | Power BI, Looker, Tableau | MapOps is an operating layer for reps and leaders, not retrospective charts |
| Mapping | Google Maps, ArcGIS | MapOps includes scoring, assignment, outreach, and prospect proof — not just pins |
| Territory planning | Spreadsheets, manual maps | MapOps scores suburbs, assigns on-map, and syncs board + scorecard |

## Pricing and access

MapOps is sold as configured client workspaces. Public demos are free to explore. Book a demo: https://calendly.com/contact-mapops/30min

## Contact

- Website: https://mapops.co/
- Email: contact@mapops.co
- Demo booking: https://calendly.com/contact-mapops/30min

## Sitemap

- https://mapops.co/sitemap.xml
- https://mapops.co/llms.txt (this file's short summary)
- https://mapops.co/llms-full.txt (this file)

## Frequently asked questions

**How is MapOps different from a CRM?**
CRM records contacts, deals, and activities. MapOps adds which territories and accounts deserve attention, where coverage gaps exist, and what local story to use in outreach.

**Can reps assign prospects on the map?**
Leaders use lasso assign to bulk-assign pins to reps. Reps use target area to claim a call patch for the day. Both sync to the assignment board and team scorecard.

**What industries have live demos?**
Australian HVAC and solar & electrical on Illawarra NSW data. Other industries are example configurations on the same platform.

**Is scoring visible in public previews?**
Public preview URLs show sanitised regional data without proprietary scoring weights. Full scoring is on authenticated demos and client workspaces.