Expansion by gut feel
Leadership debates the next suburb with anecdotes, not a shared map or ranked territories.
Territory intelligence · Australia
Turn territory data into a sales system
MapOps helps leadership choose where to focus, gives sales representatives a clear way to work each territory, and turns local market data into prospect-facing sales stories.
Choose the right territories. Prioritise the right accounts. Give every rep a clearer reason to reach out.
Live previews on Illawarra NSW · HVAC and solar workspaces.
- Territory views
- Leadership · rep · prospect
- Live demos
- HVAC + solar · Illawarra
- Configured delivery
- Not a generic map builder
Example territory view
Ranked markets and account priority
- Campbelltown corridorPriority market
- Wollongong SouthStrong fit
- Lake Macquarie stripStrong fit
- Maitland corridorValidate
Territory intelligence
Leadership, rep, and prospect views
Regional data built in
Market, customer, and competitor context
Live demos
HVAC + solar on Illawarra NSW
Live demo
30 minutes, no obligation
The problem
Field-service expansion is expensive to get wrong
Adding a crew, depot, or corridor without territory intelligence burns margin on drive time, weak leads, and false starts.
CRM data, no territory story
You have job history, but no clear view of where you win, where greenfield sits, or what drive time does to margin.
Slides, not systems
Strategy decks go stale. There is no living workspace your ops team can run through a 90-day territory test.
What MapOps is
A territory intelligence and sales operating system
MapOps is a territory intelligence and sales operating system for businesses that sell, service, or expand by region. It combines market data, customer data, competitor data, territory logic, and interactive maps into one shared system.
MapOps helps leaders decide where to focus, gives sales representatives a clear plan for each market, and turns local data into more relevant sales conversations.
The CRM records what happened. MapOps shows where to act next and why.
- Supports leadership decisions, rep execution, and prospect-facing conversations
- Can connect to CRM, customer, lead, and service data when supplied
- Does not replace your CRM
- Delivers a finished, industry-specific system
- Not a generic map builder or off-the-shelf BI template
Live product preview
Explore the territory map — then book a walkthrough
Open a live preview on real Illawarra NSW data with market-potential layers, lasso assign on business pins, and a sample rep board. Territory builder and CRM import are configured in a live demo or client workspace.
Expansion Workspace · Illawarra preview
Find your demo
Pick industry and role — open the right map
Three steps to the live preview that matches how you sell.
1 · Industry
2 · Your role
Rank markets and design territories
3 · Open demo
Ranked markets with climate and commercial demand scores
Southern Highlands Climate Co.
Commercial HVAC · Southern Highlands & Illawarra
Territory planning, suburb scoring, competitor mapping, rep outreach, and prospect proof views.
View Australian HVAC page →Expansion Workspace
Give MapOps a territory question. Get a system your team can run.
Rank markets, model the pipeline, assign prospects on a street map, and share a local story with each account — configured once per client, not stitched together from five tools.
Screens from Expansion Workspace · HVAC · NSW (Illawarra example data). Your workspace is branded for your company and region.
Which markets should we focus on?
Ranked territories on a live map
Every service area gets an opportunity score from census, climate, commercial density, and your existing footprint. Leadership sees the shortlist on the map and in a sortable rail — with drive time from depot baked in.
- Tap a suburb to highlight it on the map
- Commercial targets and dwellings per area
- Greenfield vs penetration scoring modes
What is this patch worth before we commit?
Territory builder with live ROI
Select suburbs to form a trial territory. Target counts, competitor gaps, and opportunity scores update as you shape the area. Drag conversion assumptions to match how your business actually closes.
- Projected pipeline from your inputs
- Residential context alongside commercial accounts
- Lock day-zero assumptions for a 90-day review
Who should my reps call — and how do they get there?
Street map, lasso assign, daily call list
Draw a pocket on the basemap and assign every pin inside to a rep. Each account opens with Navigate, call status, and owner — the same record leadership sees on the team scorecard.
- Google Maps and Apple Maps directions
- Outreach stages from New through Won
- Rep mode for a simplified field workflow
Is the team working the plan we published?
Team scorecard tied to map assignments
Rep rows count the same pins you assigned on the map — not a separate spreadsheet. See assigned vs unassigned in territory, stale leads, and funnel stage per rep while the map shows color-coded ownership.
- Assigned column matches colored map rings
- Smart assign rules by suburb or segment
- Publish territory when leaders are ready
What do we send before the first visit?
Prospect-facing local story
Turn any mapped account into a shareable page: why service matters here, local building stock, climate load, and segment-specific recommendations — with your coverage footprint and response time from depot.
- Prepared for [account] and suburb
- Census-backed building age and growth signals
- Heating vs cooling load for scheduling
Want to see it for your region?
Book a short call. We'll walk through the same workflow on example NSW data and outline what a configured workspace would look like for your depots and team.
Three users, one system
The same operating layer for strategy, execution, and sales
MapOps is more than a dashboard. The shared system is used by leadership, sales managers, sales representatives, operations, marketing, and prospects.
Leadership
Choose the right regions, territories, accounts, crews, and branches.
Prioritise suburbs, divide territories, spot underserved markets, allocate reps and marketing spend, and compare expansion scenarios.
Sales representatives
See what to work, where to go, and why each account matters.
Assigned territories, priority accounts, filters by score or location, nearby prospects, routes, notes, and whitespace around existing customers.
Prospects
Understand the local business case through a relevant, shareable market view.
Prospect-specific views explain local demand, service gaps, nearby concentration, and why a conversation is relevant to their site or region.
Product modules
Five modules, one workspace
Each module serves a different user, but they share the same data, scoring, and maps. Availability depends on the industry model and client configuration.
Leadership decision system
Territory Planner
For leadership and managers
- Market scoring and ranked suburbs or territories
- Territory design and service coverage analysis
- Expansion planning and scenario comparison
- Rep, crew, and branch allocation planning
- Territory health and underperformance signals
Rep execution system
Rep Workspace
For sales representatives
- Assigned territories and priority account lists
- Filters by score, size, type, location, or stage
- Nearby prospects and customer clusters
- Route planning and daily or weekly territory plans
- Notes, account status, and whitespace opportunities
Account context
Account Intelligence
For understanding individual prospects
- Local market context and growth indicators
- Nearby customer concentration and competitor presence
- Territory fit and account priority score
- Suggested talking points tied to local data
Prospect-facing sales system
Sales Story Builder
For prospect-facing use during or after sales calls
- Shareable prospect-specific views
- Local market maps and opportunity summaries
- Custom sales narratives with relevant data points
- Branded leave-behind pages and shareable links
Management view
Performance Layer
For management and leadership
- Pipeline and revenue by territory or region
- Account coverage and conversion by market
- Rep activity by geography
- Territory performance and whitespace analysis
The CRM records what happened. MapOps shows where to act next and why.
MapOps and your CRM
Your CRM tracks activity. MapOps shows where to act.
CRM systems record contacts, deals, tasks, and pipeline. MapOps adds the geographic layer that helps teams decide which territories, markets, and accounts deserve attention next. MapOps is designed to connect to CRM data, not replace Salesforce, HubSpot, or another CRM.
CRM manages
- Contacts
- Deals
- Activities
- Forecasts
- Pipeline stages
MapOps manages
- Territories
- Market opportunity
- Account priority
- Coverage gaps
- Customer concentration
- Competitor pressure
- Local sales context
- Regional sales stories
Beyond dashboards and maps
Not just reporting. Not just mapping.
Traditional dashboards show what happened. Mapping platforms show where things are. MapOps helps teams decide where to focus, which accounts to prioritise, and what story to take into the market.
Reporting tools
Summarise past performance. Useful for review, not always actionable for the next territory decision.
Mapping platforms
Show locations and layers. Useful for context, but rarely tied to rep workflows or prospect conversations.
MapOps
Combines territory logic, account priority, and shareable sales context so leadership, reps, and prospects work from the same system.
Primary industry example
Australian HVAC example
Australian HVAC is the most developed MapOps industry model. Solar & electrical runs the same workspace on GHI and rooftop scoring. Both have live Illawarra demos for leadership, rep, and prospect views.
Example workflow (demonstration): Leadership identifies Campbelltown as a priority market. A sales representative receives a ranked list of commercial prospects in that territory. Each prospect can be shown a tailored local market view that explains why a maintenance, installation, or service conversation is relevant. This scenario illustrates configured capability, not a named client case study.
Leadership view
- Highest-priority suburbs and ranked markets
- Population and housing growth
- Heating and cooling demand signals
- Competitor gaps and service coverage
- Existing customer concentration
- Best areas for new crews or branches
Rep view
- Assigned service area
- Priority commercial or residential accounts
- Nearby prospects and account status
- Route planning and local opportunity scores
- Territory notes and whitespace
Prospect view
- Local market demand and regional indicators
- Nearby customer or service coverage
- Response-time coverage and service gaps
- Clear explanation of why the service is relevant
How MapOps works
From territory question to field action
MapOps is configured per industry and region. Data access depends on what is available publicly and what the client supplies.
- 01
Define the territory decision
Clarify the expansion, coverage, or prioritisation question leadership needs answered for a region or trade.
- 02
Combine regional data
Bring together market, customer, competitor, and location data from public sources and client-supplied records where available.
- 03
Score regions and accounts
Apply industry-specific territory logic to rank suburbs, territories, and accounts for leadership and rep use.
- 04
Build leadership, rep, and prospect views
Configure Territory Planner, Rep Workspace, Account Intelligence, and prospect-facing views from the same data layer.
- 05
Connect to your sales process
Align MapOps with CRM exports, pursuit lists, and field workflows so strategy connects to daily execution.
- 06
Update as the territory changes
Refresh scores, boundaries, and priorities as markets shift, new data arrives, or coverage expands.
Data MapOps can work with
- Public regional and demographic data
- Customer and service records when supplied
- CRM or lead data via export or configured connection
- Competitor research and market context
- Regional business and property indicators
Data and methodology
Geographic data with a decision purpose
MapOps turns regional data into territory scores, account priority, and sales context. We do not claim access to data that has not been confirmed for a specific client build.
Industry-specific scoring
Each MapOps model uses scoring logic tuned to a trade or region, not a generic heat map.
Open data plus client data
Public regional layers provide baseline context. Customer, CRM, and service data deepen priority when supplied.
QA and transparency
Data sources and scoring assumptions are documented so leadership can explain why a territory ranks highly.
Configured delivery
MapOps delivers a finished workspace for a defined geography and industry, not a blank map builder.
Regional data ingested per geography
ABS Census·Demographics and dwellingsOpenStreetMap·Commercial targetsBoM climate·Heating and cooling contextBuilding approvals·Growth signals
Other industry applications
Industries we configure for
Australian HVAC is the most developed MapOps product; solar & electrical has a live Illawarra demo. Each industry has its own landing page, demo workspace, and industry-weighted scoring on regional data.
Australian HVAC
Most developed productForest · climate & commercial
Territory planning, suburb scoring, competitor mapping, rep outreach, and prospect proof views.
View Australian HVAC system →
Map preview on landing page
Solar & electrical
Live demo workspaceNavy · install potential
Rank install territories on solar resource, owner-occupied housing, pre-2000 switchboard stock, and commercial roof potential — with crew coverage from your depot.
View industry page →
Map preview on landing page
Construction suppliers
Example applicationEarth · build pipeline
Account priority by building activity, trade concentration, and regional project pipelines.
View industry page →
Map preview on landing page
Equipment hire
Example applicationSteel · depot & fleet
Depot placement, fleet coverage gaps, and account density by site type.
View industry page →
Map preview on landing page
Field services
Example applicationTeal · SLA & whitespace
Service territory design, response coverage, and whitespace around existing customers.
View industry page →
Map preview on landing page
Multi-location services
Example applicationIndigo · branch compare
Branch planning, regional performance comparison, and market expansion sequencing.
View industry page →
Map preview on landing page
Tourism and local economic development
Example applicationCoastal · visitor economy
Regional demand mapping and concentration analysis for place-based growth decisions.
View industry page →
Map preview on landing page
Franchise development
Example applicationPlum · territory sizing
Territory allocation, market sizing, and franchisee prospect prioritisation by region.
View industry page →
Map preview on landing page
How engagements work
Try the map. Walk the workflow. Configure for your business.
The open preview shows market layers and example rankings on public data. Scoring weights, CRM imports, and territory ROI are tuned per client — that configuration happens in a live demo and configured workspace, not a generic login.
- 01
Live map preview
Open now
Interactive map on Illawarra example data: market-potential layers, lasso assign, sample rep board, and census context.
Open HVAC preview - 02
Live demo
30 minutes
Walk territory builder, team scorecard, scoring weights, and prospect views with a MapOps builder — using your expansion question and depot constraints.
Book a live demo - 03
Configured workspace
Client access
Living workspace for the 90-day territory trial: your scoring weights, CRM connection, territory ROI, and a day-90 decision gate.
Book a workshop
Live demo
Book a live demo
Open the live map preview first — market layers and example rankings on real NSW data. A 30-minute demo walks territory builder, account priority, rep workflows, and how MapOps is configured for your industry and region.
Bring your expansion question. We'll show how MapOps fits your trade, region, and team.
30 minutes · no obligation
In 30 minutes you will see
- How MapOps works for leadership, reps, and prospects
- Live walkthrough of the Australian HVAC example on real NSW data
- Territory Planner scoring and ranked markets from the product walkthrough
- Rep Workspace and prospect-facing views configured for your industry
- Honest fit check for your trade, region, and sales process
FAQ
Common questions
Direct answers about territory intelligence, MapOps modules, CRM connection, and what is live in the Australian HVAC example versus configured per client.
What is a territory intelligence system?
A territory intelligence system combines market data, customer data, competitor context, and geographic logic so teams can decide where to focus and how to work each area. MapOps is built for leadership decisions, rep execution, and prospect-facing sales conversations, not just static reporting.
How is MapOps different from a CRM?
CRM software records contacts, deals, activities, and pipeline stages. MapOps adds the geographic layer: which territories, suburbs, and accounts deserve attention, where coverage gaps exist, and what local story to take into a conversation. MapOps is designed to connect to CRM data, not replace it.
How is MapOps different from a dashboard?
Traditional dashboards summarise what happened. MapOps is an operating system for territory-based sales: it helps leaders prioritise regions, gives reps a plan for each market, and can produce shareable prospect views. The dashboard is the shared layer, not the whole product.
How can sales representatives use geographic data?
Reps can view an assigned territory, filter priority accounts, see nearby prospects, plan routes, and understand why an area or account scores highly. On configured workspaces, call lists and outreach tools are built around the same territory logic leadership uses.
How can leadership decide where to expand?
Leadership uses market scoring, service coverage analysis, competitor mapping, and customer concentration views to compare suburbs and territories. MapOps supports scenario comparison, rep or crew allocation planning, and branch planning before committing field resources.
How can territory data improve sales outreach?
When reps know which accounts matter locally and why, outreach becomes specific instead of generic. MapOps ties priority scores, whitespace around existing customers, and local market context to the accounts a rep is expected to work.
What is a prospect-facing sales map?
It is a shareable view that explains the local business case for a specific prospect: demand signals, nearby customer concentration, service gaps, and why a conversation is relevant. MapOps can support branded leave-behind pages configured per industry.
Can MapOps work with CRM data?
Yes. MapOps can be configured to combine public regional data with customer, lead, or service records from your CRM or CSV exports. The CRM remains your system of record for contacts and deals; MapOps adds territory priority and geographic context.
Can MapOps help design sales territories?
Yes. Territory Planner is designed for leadership and managers: market scoring, territory design, coverage analysis, and rep allocation. Exact workflows depend on the industry model and client configuration.
Can MapOps help prioritise accounts?
Yes. Account priority scores, filters by type or location, and whitespace analysis are core to the Rep Workspace. Priority logic is industry-specific and configured per client workspace.
How can MapOps support field sales teams?
Field teams get assigned territories, ranked account lists, route-friendly views, and notes on why each patch matters. Leadership and reps work from the same system, so strategy and daily execution stay aligned.
What live demos are available?
Australian HVAC (Illawarra) and solar & electrical (Illawarra) have live workspaces on mapops.co and the product app — ranked markets, territory builder, lasso assign, team scorecard, and prospect stories. Other industries are configured examples on the same platform.
Want a live walkthrough?
Book a 30-minute live demo or browse the product walkthrough above.